Two hands reaching towards each other against a white textured background, reminiscent of the Sistine Chapel's "The Creation of Adam."

Brand identity built from the inside out.

I work with founders who sense that something in their brand isn’t quite right - or who are building something new and want to get the foundation true from the start. The work begins underneath: finding what your brand actually is before deciding how it should look, speak, or show up in the world.

Everything I offer flows from that starting point.

Person looking at a board with black-and-white fashion photographs, holding a photo of a model's shoe and leg.

01. Brand Identity & Strategy

The foundation. Before anything is designed or written, I find the specific, honest thing that makes your brand real - and build everything from there.

Positioning · Identity Systems · Brand Narrative · Visual Language

Most brands have a logo. Few have an identity. The difference is whether the visual and verbal language comes from a genuine understanding of what the brand stands for - or whether it was designed to look like what the category expects.

I start with the truth of your brand: what it actually values, who it genuinely speaks to, what makes it irreducible. Then I make that visible - in strategy, narrative, voice, and a visual identity system that holds across every surface.

What’s included:

  • Brand Strategy & Positioning

  • Brand Narrative + Messaging

  • Brand Voice & Tone System

  • Visual Identity System

  • Logo + Mark Suite

  • Typography & Color

  • Brand Guidelines

Right for you if:

You're launching, rebranding, or have a brand that looks right but doesn't feel like you. You want a foundation built on clarity rather than aesthetics alone.

Close-up of a silver laptop keyboard on a green surface with shadows.

02. Digital Experience

Your brand's home - designed with the same depth and intentionality as the identity itself.

Web Design · UX Strategy · Squarespace · Webflow · Shopify

A website built before the brand strategy is clear is a website that will need to be rebuilt. I design digital experiences that grow from the identity — so the site doesn't just look like the brand, it thinks and moves like it too.

Every structural and aesthetic decision is made with both the user experience and the brand's truth in mind. The result is a digital presence that performs without feeling like it's trying to.

What’s included:

  • Website Strategy & UX Architecture

  • Visual Web Design

  • Squarespace / Webflow / Shopify Build

  • E-Commerce Optimization

  • Copywriting (optional add-on)

Right for you if:

Your site doesn't reflect who your brand has become, or you're building a digital presence from scratch and want it done right the first time.

Black and white photograph of three flowers with their shadows cast on a plain background.

03. Creative Direction

The aesthetic world your brand lives in. Not just how things look - but what they mean and how they make people feel.

Art Direction · Campaign Concepting · Visual Systems · Brand Worldbuilding

A brand can have a strong identity and still produce creative work that feels off - because identity and creative direction are different things. Identity is what your brand is. Creative direction is how it shows up, shoot by shoot, campaign by campaign, asset by asset.

I develop the aesthetic language that gives your brand a consistent, recognisable world - and the direction that keeps your content, photography, and campaigns inside it.

What’s included:

  • Aesthetic direction & moodboards

  • Campaign concepts & briefs

  • Photography & video direction

  • Art direction for shoots

  • Visual systems for social & digital

Right for you if:

Your brand has an identity but your creative output feels inconsistent, generic, or like it could belong to anyone. You want a specific visual world that is unmistakably yours.

A woman in black high heels and black pants sitting on a rolling office chair, working on a laptop.

Signature Engagement:

The Brand Alchemy System

For founders who are ready to rebuild from the inside out - and want it done completely, cohesively, and once.

This is my most complete engagement. Over 6–12 weeks, I take a brand through the full sequence: finding its truth, making it visible, expressing it digitally, and directing its creative world. Everything connected. Nothing bolted on.

The Brand Alchemy System exists because the most common mistake in brand building is doing the pieces in the wrong order - or doing them separately, with different people, and wondering why nothing coheres.

WHAT YOU LEAVE WITH

A brand that knows exactly what it is - expressed with precision across identity, language, creative direction, and digital presence. Built to last, not to launch.

Week 4-7

Creative direction

INVESTMENT

The Brand Alchemy System is a premium engagement. Pricing is discussed in an initial conversation based on scope and brand complexity. Payment plans available for engagements over $5,000.

BOOK A CONVERSATION 
Week 7-12

Digital experience 

Week 1-2

Brand strategy & positioning

Week 2-4

Identity system

Frequently Asked Questions

  • Brand identity and strategy projects typically run 4-6 weeks. Full website builds run 4-8 weeks depending on complexity. The Brand Alchemy System - which combines all three services - is a 6–12 week engagement. Timelines are set at the start and held to.

  • Pricing is scoped to the project after an initial conversation - I don't publish rates because the right engagement depends on where your brand is and what it actually needs. What I can say: this is not commodity work, and the investment reflects that. Payment plans are available for projects over $5,000.

  • Yes - and often this is the best time. Building the identity correctly from the start is significantly less expensive than repairing it later. The only requirement is a founder who knows what they're building and why. I bring the how.

  • Yes, if your identity and positioning are already clear and established. If there's any uncertainty about what the brand stands for, we begin with a strategy sprint first - a website built on a shaky foundation will need to be redone. I'd rather do it right once.

  • Yes. Many of my clients have internal teams who execute beautifully - what they're missing is the strategic and creative foundation that tells the team what to make and why. I provide the direction. Your team brings it to life.

  • If your brand feels like it almost knows what it is - if something isn't quite landing despite good execution - that gap is exactly what this work addresses. Book a conversation and we'll know within twenty minutes whether it's the right fit.

If your brand feels like it almost knows what it is -

the gap is exactly where I work. Let’s find what’s true about your brand and build everything from there.