Elevating Brands

with a New-York state of mind .

Aesthetic-led branding & web design for bold, experience-driven brands.

About Neon Era Strategies

This isn’t just a design studio.
Neon Era Strategies is where bold ideas meet timeless digital craftsmanship.
Founded by Iro Kalemi, we work with aesthetic-forward brands to craft high-impact identities, conversion-driven websites, and social-first storytelling that sets them apart in saturated markets.

Street scene with graffiti art on a storefront shutter reading 'New York!' in large white letters, accompanied by two women walking by on the sidewalk.
Collage of inspirational images and quotes on a wall. Various pictures and motivational phrases like "Ever tried, ever failed, no matter" are taped together, forming a visually appealing and motivating display.

01. Brand Identity Design

Your brand deserves more than a logo.
We create holistic visual identities rooted in strategy—timeless, ownable, and built to scale.

Includes: brand strategy, logo design, typography, color palette, brand guidelines, tone of voice.

Partially open silver laptop with illuminated keyboard on white background.

02. High-End Web Design

Premium online experiences, built to perform.
Custom Shopify & web design tailored for modern DTC brands that want to scale without losing their aesthetic edge.

Includes: UX/UI design, mobile-first layouts, Shopify dev, conversion optimization, post-launch support.

Modern office lounge with chairs and hanging lights

03. Social Media Identity & Content Direction

Your brand’s social presence should feel like an editorial spread.
We craft your aesthetic, tone, and content strategy so your audience instantly gets who you are—without you saying a word.

Includes: brand audit, aesthetic direction, creative strategy, templates, and tone of voice.

Empire State Building spire against white background
Aerial view of people crossing a black and white striped pedestrian crosswalk, with various individuals walking in different directions.

Who We Work With

We collaborate with brands who:
✔ Crave thoughtful, artistic execution
✔ Prioritize storytelling and strategy
✔ Operate in fashion, beauty, lifestyle, or wellness
✔ Understand that great design is a business asset

If you’re building a brand that breaks molds—we’re here for it.

Stylized text logo "NNABI" on a black background
Stylized text "PÉPLOS" in beige, artistic font.
Logo displaying the word 'pyxi' with a stylized compass design integrated into the letter 'p'.
Handwritten text "ginger bees" in cursive
Text: VERONI in white on black background

Current & Previous Clients

 

Cursive text spelling "Eni" in pink color with stylized script font.
Colorful disco ball with reflective surface and holographic streamers in the background, creating light reflections and a festive atmosphere.

Why Neon Era Strategies

Led by DTC experience. Powered by global perspective.

With years of hands-on experience in the DTC world (and a Shopify brand to prove it), we understand both sides of the business - creative and operational.

Our work bridges aesthetic excellence with strategic function.

Blurred motion of a train passing a subway platform with a person standing still.
New York City skyline at dusk with the Empire State Building prominently visible.

Ready to elevate your brand?

Ready to elevate your brand?

Let’s craft something that actually feels like you - and works like hell behind the scenes.