Everyone forgets what you said. No one forgets how you made them feel.

NEW YORK  · CREATIVE STUDIO
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About the Studio

FULL-SERVICE BRAND DESIGN

Neon Era is a brand and growth strategy practice for founders building something people will actually feel - in wellness, hospitality, and lifestyle.

I've run this from both sides: as the strategist a founder brings in, and as the founder myself, building Veroni Swim from a sketch to a rack at Wolf & Badger. That's the difference in how I work - less advisor, more operator.

BRAND DESIGN & CREATIVE DIRECTION

Service Offerings

We build brands from the inside out - strategy, identity, and creative direction under one roof. Whether you're launching something new or ready to outgrow your current look, we shape brands that feel intentional at every touchpoint.

  • For early-stage brands who need clarity before visuals.

    • Brand strategy & positioning

    • Audience & competitive landscape review

    • Brand voice & messaging pillars

    • Naming support (if needed)

    • Strategic brand brief (your north star document)

    Best for: founders validating direction before investing in a full identity.

  • A complete, cohesive visual identity, grounded in strategy.

    • Everything in Brand Foundations

    • Logo suite (primary, secondary, submark)

    • Color palette & typography system

    • Brand guidelines document

    • Core brand assets (patterns, icons, textures)

    Best for: businesses ready to look as sharp as they operate.

  • End-to-end creative direction - from first concept to final rollout.

    • Everything in Brand Identity

    • Creative direction across all brand touchpoints

    • Website design direction (structure, art direction, UI feel)

    • Packaging / print / merch direction (as needed)

    • Social & marketing templates

    • Launch rollout support

    • 1:1 creative partnership throughout

    Best for: brands that want one creative lead steering the whole vision — not just a logo, a world.

  • Some brands need a steady creative hand, not a one-time project. Ask about retainer-based creative direction for brands in active growth.

PORTFOLIO

Project 01 / VIEW
Project 02 / VIEW
Project 03 / VIEW
A woman with long wavy hair, wearing a black sleeveless top, posing with her hand resting on her neck, against a plain background.
A close-up of crumpled aluminum foil covering the surface.

Hi, I’m Iro.

I run Neon Era Strategies from New York, after a decade split between founder-side brand building and client-side strategy work.

I studied integrated marketing at NYU and management at Bayes Business School in London. Both places taught me the same thing from different angles: a brand is a business decision before it's a design one.

ABOUT IRO

From My Clients

  • A person wearing a spiked metallic necklace and a tattooed shoulder, with short curly hair, dark lipstick, and earrings, in a dark setting.

    "Working with Iro was a turning point for Eni Jewelry. She didn't just refine our visual presence - she helped us understand what our brand was actually saying, and what it should be saying instead. The clarity we came away with changed how we communicate everything."

    - Eni Jewelry

  • Close-up of the face and upper chest of a classical-style sculpture of a boy with lips closed and detailed facial features.

    "Iro understood the Athenian spirit of Peplos before we could articulate it ourselves. The brand she built for us isn't just beautiful - it's true. We hadn't had that before."

    - Peplos Events

  • Close-up of a woman's hand with manicured nails, wearing a black knit glove, showing rhinestone and diamond decorations, resting against a blurry bedroom background with pink furniture.

    “Neon Era translated our vision into a clear, modern brand identity that truly reflects who we are. The process was collaborative, inspiring, and gave us a presence we’re proud to share.”

    - Past Cient, New York

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