New York-based. Globally driven. Aesthetic-led.
Neon Era Strategies is a creative consultancy and design studio that builds bold brand identities and high-conversion digital experiences for aesthetic-forward, high-growth brands.
Our approach is immersive, strategic, and distinct. We don’t follow trends—we build foundations that scale with clarity, intention, and unmatched creative direction.
What “Neon” Means
Neon isn’t just our name—it’s our philosophy.
Rooted in the Ancient Greek word for new, Neon represents constant evolution. Fresh perspectives, innovative design, and bold execution define every project we touch.
Just like neon light cuts through darkness, we illuminate your brand’s potential with creative clarity and strategic precision. We guide brands toward their next level—visually, digitally, and experientially.
Why We Exist
Because branding should be felt. Because digital experiences should be unforgettable.
Because beauty and business aren’t mutually exclusive.
We create design systems that empower brands to show up with confidence—and websites that don’t just look good, but convert. We work best with clients who value strategy as much as style and are ready to build something that lasts.
Led by Iro Kalemi
Founder. Brand Strategist. Digital Creative.
Iro Kalemi brings over a decade of global experience across branding, e-commerce, digital marketing, and emerging tech—from launching her own DTC swimwear brand (Veroni Swim) to consulting with startups, agencies, and Fortune 500s.
Her work is shaped by a multidisciplinary lens: creative strategy meets business logic, aesthetics meet conversions.
Having lived and worked in London, Hong Kong, and now New York, Iro brings a world of insight into every project—and leads with an obsessive attention to detail, sharp creative instinct, and an unshakable drive to deliver excellence.
Our Values
Bold Aesthetics – Visual identity should evoke. We create artful brands that leave a mark.
Strategic Execution – Every decision has purpose. Creative without clarity is noise.
Creative Integrity – We only take on projects we believe in. If it’s not aligned, it’s a no.
Global Perspective – We think beyond borders, cultures, and industries.
Selective Partnerships – We go deep, not wide. We work with a limited number of clients to deliver exceptional results.
